Ellen Hodakova Larsson Wins LVMH Prize 2024
HODAKOVA: Recognized for Reimagining Swedish Fashion Through Upcycling
Ellen Hodakova Larsson, the Swedish designer behind the brand HODAKOVA, has quickly gained recognition in the fashion industry for her bold, sustainable, and deconstructed design aesthetic. Her approach challenges traditional notions of luxury fashion, focusing on upcycling and reconstructing existing materials to create innovative, one-of-a-kind garments. This distinctive blend of sustainability and high fashion earned her a finalist spot in the prestigious LVMH Prize 2024, marking a major milestone in her career.
Larsson's label HODAKOVA embodies a radical commitment to sustainability. The brand is best known for transforming discarded or vintage clothing into avant-garde yet wearable designs. Larsson's creations reflect a balance between structure and fluidity, often featuring bold silhouettes, asymmetry, and intricate layering. Her collections, while experimental, are rooted in craftsmanship, with every piece being meticulously reconstructed, making each garment truly a unique work of art.
This ethos speaks to a growing shift within the fashion industry toward more eco-conscious design, with Larsson at the forefront. Her use of repurposed materials not only challenges the norms of fashion production but also offers a glimpse into what the future of luxury fashion could be—one that embraces creativity and sustainability in equal measure.
LVMH Prize 2024:
A Defining Moment
The innovative Swedish designer behind Hodakova was just recognized as a finalist among just 3 other designers for the 2024 LVMH Prize—one of the fashion industry's most coveted accolades.
Ellen Hodakova Larsson pictured here with Marc Jacobs in Paris.
The award highlights emerging designers who demonstrate exceptional creativity and promise, and Larsson’s nomination placed her among the top rising talents globally. Competing against 2,500 applicants, Larsson impressed the jury with her designs, securing a prize of €400,000 and a year-long mentorship from fashion’s top experts, which will provide her with guidance from industry experts. Known for her avant-garde designs and innovative upcycling methods, Larsson continues to reshape sustainable fashion with bold, cutting-edge design.♻️
The Future of HODAKOVA
With her LVMH recognition and growing acclaim for her visionary work, Ellen Hodakova Larsson’s HODAKOVA is set to become a leading voice in sustainable luxury fashion. Her commitment to creating high-end, eco-conscious designs challenges the status quo and resonates deeply with a new generation of consumers seeking both style and responsibility. Larsson’s continued innovation suggests that her brand will not only influence fashion trends but also contribute to a more sustainable future for the industry.
This has been a big year for Ellen Hodakova Larsson, with the likes of Lady Gaga, Cate Blanchett and Blackpink’s Rosé wearing her glamorous “trash to treasure” creations.
From Copenhagen to Paris, her work is now global. HODAKOVA’s Paris Show debuts 24.09.24 at 1:30pm and we are so excited to see her vision for SS25 at Paris Fashion Week. 🖤
