Stine Goya: SS25 Looks at CPHFW
This years collection celebrated the story behind “a day in the life” of the It Girl style muse of the brand.
Image Credit: Vogue
Courtesy: Stine Goya
Model: Klara Kristin
Photographer: Petra Kleis
For SS25, ‘It Girl’ designer Stine Goya wanted to explore who their brand’s muse really is—digging into the ethos behind the quirky but classic styling that founded their cult-following. The brand explored their muse; how they spend their time, and what simple, everyday habits add to them as a person. And they discovered beauty in the simplicity of these habits, building on that for the collection’s concept. Capturing this energy resulted in a showcase that reflects the thoughtfulness and conscious that make everyday life special.
The show was held at their office in Copenhagen— lined with muted pink-colored walls and whimsical tablescapes adorned with hand-painted tableclothes, plates of lemons, baguettes, bow-tied candle sticks, and matchboxes. As the team was discussing their “woman,” Goya explained, “we started talking about how she’s personalizing her everyday life, the way she’s doing her table setting with matchboxes that she’s painting herself and how she’s a collector.”
Image Credit: Coggles
A large warehouse, a massive fake cloud, several coloured sheets of plastic and a makeshift studio with lightsaber’s in place of lamps: Stine Goya’s presentation may have made sense of the hour bracket awarded it on our schedules (read: no clothes for the first 30 minutes), but quite something it definitely was. Likewise seeing the girls lined up beside the water for post-show snaps. Here glittering boots polished off full looks of pink, yellow and red produced in silk, smothered in sequins or carrying whimsical applique.
Image Credit: Wonderland Magazine
