Adam Sandler but Make It Sporty Nordic Fashion
Image Credit: Noorunisa
Photography: Maria Rogersdotter
Image Credit: Vogue.com
Last week in Copenhagen, a fleet of fashion week attendees graced the city with new takes on street style, revealing the parallels between dressing for fashion shows and dressing for sports games. Just as a Jets fan might wear green or a Garrett Wilson jersey, the fashion set dressed to champion Copenhagen Fashion Week’s hometown heroes. Showgoers sported Danish designers, like Cecilie Bahnsen and Saks Potts, as well as Scandi-born trends, like the city’s quintessential denim and sneaker pairings and cozy, hygge-inspired outerwear. Street style at this particular fashion week made it clear we were on Copenhagen’s turf, but to bring the game-dressing comparison all the way home, this season’s top trends took on an athletic twist. The juxtaposition of sportswear with closet staples provides an effortlessly cool approach to mix and matching everything in your wardrobe, from running shorts to blazers, and even fall boots.
It’s as if there’s an offshoot-of-the-pandemic trend to display an IDGAF casual chic—exchanging athleisure for pratical-sporty-Travis-Kelsey-chic athletic Adidas stripes, polo shirts, jerseys as dresses and matching separates with lace, and clashing stripe shirts with embroidered skirts. It was just in waning years of the pandemic that Vogue declared Adam Sandler as a fashion icon during a contextually appropriate return to comfort and convenient bodega run apparel—during the height of house slippers and Adidas slides.
The thread doesn’t stop there. Back in 2016 (the year Adam Sandler turned 50—he’s now 57) when I visited Reykjavík and lived in Copenhagen, Adidas stripes and sportswear were all the American-style rage. I thought I was so chic pairing an H&M Swedish blush pink overcoat (bought on my flight back from Iceland to the small but well-curated boutique inside the Copenhagen Airport in Kastrup) with a lingerie-inspired black silk lacy tank and Adidas striped track pants walking into a club before I was told “track pants are against the dress code” when I realized I was in a mainstream trendy Vesterbro club and not in Nørrebro, where my art gallery was, anymore. My point is—the pandemic changed everything in fashion. Adidas track-shorts and sportswear are more in style now more than ever, as we’ve all come to embrace an emphasis on a practical version of dressing up with a mix-and-match style and sometimes boyish aesthetic.
Just as sportswear has made it’s return to street style, so have polo and rugby shirts which we’re also highlighting here (just keep scrolling).
Image Credit: Vogue
Image Credit: Vogue
French content creator and influencer @camillemartinot rocks the hottest shade of green in colorful Adidas & rugby stripes with an animal print trench coat at CPHFW SS25.
Image Credit: @camillemartinot
Image Credit: @camillemartinot
In clever combinations of textures, colors, prints, and multiple layers (Nordic winters are as windy as they come), outfits across town blended Scandinavian style with the ease and practicality of sportswear. It was not your typical take on athleisure, however—rather, think sweatpants paired with slingback flats and socks, track pants worn with striped sweaters and racing jackets, and jerseys worn with leather jackets and cowboy boots. Despite being grounded in utility, these looks still felt at home at outside the fashion shows, all the while paying homage to Copenhagen’s playful, pastiche-like aesthetic.
Along with making ordinary athletic styles feel extraordinary, Scandi style also has a way of feeling effortless and natural (even if one is pairing cozy gray sweats with a big, shaggy shearling coat).
Image Credit: Vogue
Photography: Acielle / Style Du Monde
Image Credit: Vogue
Sasha Sviridovskaya wears white ruffled mini shorts, light blue lace long sleeve top, white and blue sports shirt, red bag and black long boots outside the (di)Vision show during day 2 of CPHFW.
Image Credit: L'Officiel
Photography: Raimonda Kulikauskiene / Getty
Sasha Sviridovskaya with friend at (di)vision.
Image Credit/Photography: Maria Rogersdotter
Image Credit: Getty/Edward Berthelot
Image Credit: Getty
Image Credit: Grazia
Image Credit: Vogue
Photography: Style Du Monde
Image Credit: Refinery29
Image Credit: ELLE UK
A rugby shirt dress paired with logo leggings and a snakeskin bag outside the Remain show at Copenhagen Fashion Week.
Delicate pastels in a Rugby shirt paired with a clashing sheer sequin skirt at Baum und Pferdgarten.
Image Credit: Hello! Fashion
A Rugby polo sported at OpéraSPORT SS25 @ CPHFW.
Image Credit: Vogue Scandinavia
Deadwood SS25 Collection @ CPHFW
