Swedish Model Elsa Hosk for I.AM.GIA SS25’s NSFW ‘Office’ Campaign
Don’t Take The Day Off: It’s Take Your Not Safe For Work Clothes to Work Day
Swedish supermodel Elsa Hosk has teamed up with Australian streetwear brand I.AM.GIA for a bold new collaboration called "OFFICE," bringing together retro-inspired power dressing with a rebellious edge. The capsule collection launched September 24th, 2024.
The concept asks you to embrace your individuality and power in the Helsa OFFICE collection, which is stated to be a celebration of the multi-faceted nature of modern womanhood. Combining timeless style with practical elegance OFFICE is a collection that embodies strength, grace and commands attention in any environment - from office to night.
Known for being a cult Gen-Z and Millennial-adjacent brand, with multiple appearances in HBO's hit show Euphoria (that also launched their own makeup line with production company A24, inspired by Hunter Schafer).
I.AM.GIA has become synonymous with edgy, forward-thinking fashion. This collaboration with Hosk offers a fresh take on officewear, combining sharp tailoring, oversized blazers, wide-leg trousers, and statement belts to create a playful yet empowering collection.
The model looked effortlessly chic in an oversized white blazer with bold, exaggerated shoulders and a slightly cinched waist. She gave the boardroom-inspired look a chic, daring twist by leaving one essential piece behind. Instead of pairing the suit with a blouse, she opted for absolutely nothing underneath (a trend we’re seeing on the red carpets). Leaving the blazer unbuttoned and open, she revealed a bold, braless silhouette.
Elsa Hosk photographed in Tribeca by @donaribraxton
The campaign playfully dubbed her the “C.E.Hoe.”
"OFFICE" reflects Hosk's personal style, blending sleek, structured pieces with modern elements like daring cutouts and oversized silhouettes. The collection’s color palette is a mix of classic neutrals and bold hues, making the pieces versatile for both professional and streetwear looks, including versatile and super-sexy intimates. In one layout, photographed by Donari Braxton in New York, she donned typical office attire: a crisp pantsuit.
This collaboration comes at a time when power dressing is making a major comeback, and Hosk's partnership with I.AM.GIA perfectly encapsulates that trend while adding a rebellious edge.
This collection not only solidifies Hosk's creative influence in fashion, in which she had hands-on involvement in the design process, but it embodies her chic yet edgy take on fashion. In an increasing trend where we see models produce their own lines, this is a standout collaboration and reinforces I.AM.GIA's reputation for producing cutting-edge designs that resonate cross-generationally. This NSFW OFFICE collection is designed for the confident, modern woman who isn’t afraid to stand out—whether she’s in the boardroom or on the streets.
Bonus
Get inspired to exchange your office suit for your skivvies in FKA Twig’s corporate mockery intro for her new song “EUSEXUA” from her long-awaited upcoming album releasing January 25, 2025 which evokes the same sultry mood as Hosk’s “Office” Campaign. View the video here.
