Aeron Studio’s ‘Mimosa Morning’ SS25 @ CPHFW
Image Credit: Vogue Scandinavia
Photography: Spela Kasal
AERON is a tour-de-force of tailored silhouettes paired with progressive design and a synthesized contrast to create a modern woman’s complexity in balance.
Founded by Eszter Áron, Aeron Studio is a Budapest-based brand — with foundation sets out to create timelessness of traditional tailoring with state-of-the-art design techniques, always filtered through the lens of a modern woman’s day-to-day.
Rather than a traditional runway show, the designer Eszter Áron returned to Copenhagen Fashion Week this season with an intimate “Mimosa Morning” breakfast at Lille Petra Café.
The show embraced their community — with friends of the brand acting as candidly shot mannequins, playing with the trend of designers taking inspiration from their muses.
Modeling the clothes were local creatives such as architects Danielle Siggerud and Malene Hvidt, actress and model Lola Corfixen, and Veronica D’Souza, artist, singer, speaker, and advisor within sustainability and business development.
Putting emphasis on the need for comfortable and versatile styling, the looks presented relaxed and fluid silhouettes, including floor-grazing maxi dresses, flowing wide-leg trousers, and loosely knitted tops. “Summer collections are always the most challenging for me. I only want to wear something easy, lightweight, and bearable against the heat,” designer Eszter Áron noted.
The collection is detailed with intricate hardware elements, including signature small studs and hanging A-motifs – motifs that complement the core color palette of whites, blacks and pastels.
“Recently, I was on an island with my daughter and husband, far from home, stepping away from my day-to-day life and routines,” says Áron. “I wanted to capture this feeling in the collection, blending the comfort of holiday attire into the urban wardrobe, addressing women’s needs.” Noting how her pieces “come alive on the body,” it was important for Áron to create an “intimate and personal moment” for the brand’s community. “To discover the collection through themselves.”
View the complete SS25 collection below:
